March 13, 2018
USA and Canada Section, Inquirer.net
http://usa.inquirer.net/10789/errol- isip-choreograph-years-la-fashion- week
LOS ANGELES — Filipino American Errol Isip is the casting director and choreographer of Los Angeles Fashion Week (LAFW)'s Fall/Winter 2018 presentation this month.
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| Fashion choreographer Errol Isip. |
Leyva and Perey's collections will be presented on March 18.
The runway shows will be held in the heart of Hollywood, at the modern and stylish coworking space NeueHouse.
The designs to be showcased will include California and international labels, women's wear and men's fashion.
Expertise
For LAFW, Isip regards diversity in casting as "very important!"
"LA is a melting pot of ethnicities and cultures," he says. "We make sure we cast models that cater to all markets."
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| Michael Leyva (left). Actress Anne Curtis in (right) a Michael Leyva-designed gown. |
Isip is a fashion show choreographer and fashion model coach with over 18 years' experience. He has directed shows for brands such as Armani, Moschino, Alexander McQueen, Gucci, Bulgari, Harvey Nichols, Bloomingdales, Saks Fifth Avenue, Coach, among others.
"We are a big team composed of around 30 people," Isip says of the group he is in charge of-which handles model selection and choreography, as well as the lighting design and music scoring for all the shows for the event.
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| Pia Gladys Perey (left). Model and actress Egith "Iggy" van Dither (right) in a Pia Gladys Perey-designed gown. |
He recently relocated to LA after working for several years in Dubai. He managed the appearances of celebrities in that city such as Sarah Jessica Parker, Stella McCartney and Tinie Tempah.
"To this day I am still so proud of our hard work for the Dolce and Gabbana show in 2016 because it was praised as The Gulf's biggest fashion event."
Isip is originally from Manila, where he choreographed and directed fashion shows and events, working with such clients as Adidas, Kodak and Chivas Regal. He also founded model management agency The Velvet Rope.
Filipino designers
Michael Leyva (Instagram.com/michaelleyva) began his career in the early 2010s and has become known for his designs in the wedding circuit as well as his celebrity clients such as TV host Kris Aquino and TV and film actress Anne Curtis.
Levya dreams of one day having actress Jennifer Lopez and former First Lady Michelle Obama wearing his creations.
Pia Gladys Perey's (piagladysperey.com) PGP label debuted in 2007 and is now sold in West Hollywood, New York, Florida, and Texas as well as UK, Sydney, Queensland, Perth, Adelaide, Dubai, and Singapore.
PGP launched in the US in 2010 and received a standing ovation when it showcased its Fall/Winter 2013/2014 collection at LAFW.
PGP has been worn by Hollywood celebrities such as Kim Kardashian, Angelina Jolie, Eva Longoria, and Carrie Underwood.
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| Isip during rehearsals at a previous fashion show. |
LAFW executive producer Arthur Chipman says, "LA is going through a cultural and we are excited to be a driving force behind its development into the premier hub for fashion, art, design and entertainment. Our city is surging with energy and artistic talent, and we cannot wait to unveil this season's offerings."
The caliber of the designers, the strength of their collections and the attendance of high-profile guests all contribute to LAFW's media coverage. Its recent show for Spring/Summer 2017 generated over 600 million impressions in Instagram alone.
LA Fashion Week's Fall/Winter 2018 presentation runs March 16-18. Visit LAFW.net or Instagram.com/LAFW.